History and vision

“Pursuing the perfect synergy among fashionable design, innovative

technology and love for the sublime”.

 

This was the vision of François Loffredo, Italian fine-jewelry maker and founder of the Company, whose pieces have been globally appreciated and recognized for their unique style, and are becoming synonymous with a new way of interpreting jewels’ ideation and manufacture.

 

After a 20-year-experience in the raw coral trade, in the early ‘80s François Loffredo approached the art of carving and engraving. His coral sculptures became popular among the finest art collectors, and exhibited internationally in renowned galleries and museums.

 

A few years later, with the same spontaneity, creativity and passion, Mr.Loffredo started the production of exclusive and unrepeatable jewels, by making use of the finest coral he had been collecting through the past decades.

 

Focusing on uniqueness and quality, these innovative and eclectic creations are traditionally manufactured in Italy. The coral plays the main role, and is creatively combined with gold, diamonds and precious stones, such as rubies, chrysoprase, jade, black onyx and ancient ivory. The results are colorful, bold and dynamic jewels, aimed to sophisticated and stylish women.

 

Loffredo jewels are distributed worldwide through a network of selected and established jewelry boutiques, located in the most exclusive shopping areas.